Great Moments in Research: "The Profound Importance of Familiar Cookies"

Ummm ... OK.  I don't think any of us doubted the psychological importance of "comfort food," right?  I mean, it's called "comfort food" for a reason.  For a humorous example, I give you a bit from one of my favorite episodes of "Star Trek: the Next Generation":

     DATA
   I have observed that many food
   selections are influenced by the
   mood of the person ordering...

     Q
   I'm in a dreadful mood... get me
   something appropriate...

     DATA
    (considers)
   When Counselor Troi is in an
   unhappy mood, she often has
   something chocolate...

     Q
   Chocolate...

     DATA
   For example, a hot fudge sundae.
   I cannot speak from personal
   experience, but I have seen it
   often has a profound psychological
   impact.