Chick Beer finally gives women a beer choice that suits their tastes and their style. The bottle is designed to reflect the beautiful shape of a woman in a little black dress. The six-pack looks like you are carrying your beer in a hip stylish purse. Chick’s unique reflective bottle blings you up! It’s fun, fabulous, and female!I don't know about you, but I find this insulting, sexist, vapid, and STUPID. Yeah, because the ladies haven't been drinking beer for millennia because we've all been waiting for it to show up in a pink frilly six-pack that looks like a FRIGGIN' GORRAM PURSE. Idiotic packaging. I feel like walking up to Chick Beer and punching it in the face -- that's the kind of effect that the packaging is having on me. What next? Will the bottles look like lipsticks and be laced with Midol and Pamprin? Pffffffft.
Look, this whole thing consciously creates a gender rift in beer where none had really existed before! Every beer-drinking girl I know talks about beer, not turning it into some act of gender revolution or whatever. I don't know about you, but I don't look at a Sam Adams and whine, "Only a guy can drink that! I'll have to wait for a beer called Abigail Adams. Boo hoo! The beermakers of the world are clearly a bunch of male sexist pigs who don't care about meeeeee." Guess what? They shouldn't care about whether you have ovaries or not! The brewers of the world should only care about one thing: making awesome beer. That's it. Make great beer and everybody will show up and buy some. Everybody, guys and girls. Meanwhile, let the whiny chicks go drink fruity cocktails or wine coolers or something. Anyway, real girls drink Guinness -- am I right, La Parisienne?
If you want a beer ad that might actually make me want to try the product, look at this Aussie gem:
2 comments:
They already invented "chick beer." It's called "Zima."
Light beer is for wimps.
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