From Neatorama and also Creativity Online comes the link to a fun and fascinating project by Volkswagen. The question: at a subway station in Stockholm, how do you encourage people to exercise and walk up the stairs instead of simply riding the escalator? The answer by Volkswagen: make the stairs more fun to use!
Here is the link to Volkswagen's "Theory of Fun" website, but I think you're really interested in seeing that musical staircase. It's just like that scene from "Big"!
Plus, I'm delighted at the idea of using fun and incentives to encourage people to do things. Preachy, finger-wagging, killjoy do-gooder activists who keep browbeating me with sermons "for my own good," take note.
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