Thursday, September 13, 2012

How to Not to Conduct Diplomatic Public Relations on Twitter

This one's going into the history books for all the wrong reasons.  How bad is it and the fallout?  Even the White House has thrown this one under the bus.  One more thing: why does Cairo senior public affairs officer Larry Schwartz still have his job?  

It reminds me of the first Mission Impossible movie's hapless official who was on the job when Ethan Hunt broke into his high-security installation; the boss replied with this instant demotion: "I want him manning a radar tower in Alaska by the end of the day. Just mail him his clothes." 

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