Amazon Apologizes for Kindle Debacle

Update on the Kindle debacle: At least this is an actual apology, not the wishy-washy "non-apology apology" that we so often get. Amazon CEO Jeff Bezos eats his humble pie, so I give him credit for that.

Here's some proper groveling for public relations:

This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

With deep apology to our customers,

Jeff Bezos

Founder & CEO

Amazon.com