New-born babies in Japan who can't make it around to visit all their relatives can now send them proxies instead - cuddly bags of rice.
A small rice shop in Fukuoka, southern Japan, has been swamped with orders for "Dakigokochi" rice-filled bags shaped like a bundled baby and printed with the new-born's face and name.
Each rice bag is tailor-made to weigh as much as the new-born and shaped so the rice fills the bag up. Holding the round-edged bag would feel like holding a real baby.
You know, I'm not so sure I would want to hug a bag of rice.