Do read the whole thing. Here's a fun blurb, and I boldfaced a central idea below:
You’re in for very bad weather. In 2008, your television will bring you image after frightening image of natural havoc linked to global warming. You will be told that such bizarre weather must be a sign of dangerous climate change — and that these images are a mere preview of what’s in store unless we act quickly to cool the planet.
Unfortunately, I can’t be more specific. I don’t know if disaster will come by flood or drought, hurricane or blizzard, fire or ice. Nor do I have any idea how much the planet will warm this year or what that means for your local forecast. Long-term climate models cannot explain short-term weather.
But there’s bound to be some weird weather somewhere, and we will react like the sailors in the Book of Jonah. When a storm hit their ship, they didn’t ascribe it to a seasonal weather pattern. They quickly identified the cause (Jonah’s sinfulness) and agreed to an appropriate policy response (throw Jonah overboard).
Today’s interpreters of the weather are what social scientists call availability entrepreneurs: the activists, journalists and publicity-savvy scientists who selectively monitor the globe looking for newsworthy evidence of a new form of sinfulness, burning fossil fuels.
. . . The availability cascade is a self-perpetuating process: the more attention a danger gets, the more worried people become, leading to more news coverage and more fear. . . Once a cascade is under way, it becomes tough to sort out risks because experts become reluctant to dispute the popular wisdom, and are ignored if they do. Now that the melting Arctic has become the symbol of global warming, there’s not much interest in hearing other explanations of why the ice is melting — or why the globe’s other pole isn’t melting, too.
Global warming has an impact on both polar regions, but they’re also strongly influenced by regional weather patterns and ocean currents. Two studies by NASA and university scientists last year concluded that much of the recent melting of Arctic sea ice was related to a cyclical change in ocean currents and winds, but those studies got relatively little attention — and were certainly no match for the images of struggling polar bears so popular with availability entrepreneurs.
. . . “In the last few months,” Mr. Gore said, “it has been harder and harder to misinterpret the signs that our world is spinning out of kilter.” But he was being too modest. Thanks to availability entrepreneurs like him, misinterpreting the weather is getting easier and easier.